Discover the Superyacht Industry

The superyacht community is global, transient and extremely affluent. Potential customers vary from ultra-high-net-worth-individuals, Royal families and celebrities who own and charter the yachts, to superyachts captains, crew, management companies and brokers who often make purchasing decisions within this unique sector.

There are strong links to private aviation, luxury hospitality, supercar and horse racing sectors giving businesses an unparalleled opportunity to showcase their products and services to a truly exclusive audience.

Striving to always provide the best of the best, this community are constantly looking for something new, state-of-the art and more recently ecofriendly, sustainable alternatives.

TUVYC welcomes clients with new technologies, food and beverage provisioning as well as luxury lifestyle products and services.

Business Consultancy

We provide superyacht sector market entry consultancy and market research for well-established companies and start-up businesses. Whether you are already working within yachting or wish to expand into the yachting industry, we are here to help.

Our team can provide detailed analysis on a specific superyacht sub sector, or the whole industry, supported with detailed analysis, risk assessments and a robust business plan. We will tailor your business idea into a fully functioning business strategy based on the latest industry statistics, research and trends.

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TUVYC offers a range of services that can be adapted to suit your specific business needs. We offer custom packages as well as standalone services and following an initial consultation will be able to provide you with our recommended first steps.

Our superyacht consultancy services include market pre-entry assessments, stakeholder studies, concept evaluations and pilot testing. Marketing and sales strategies supported by implementation planning and team coaching. Luxury marketing support and of course the infamous Krakens Den.

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Titta Uoti-Väisänen

Founder of TUVYC Titta Uoti-Väisänen has worked on board the world’s largest yachts, for some of the most powerful and well know owners. A life long sailor herself, Titta is well versed in the nuances that come with the luxury yacht market. She also has an MBA in business management.

Titta is an instrument of positive change for the people she works with, supporting top-level business decisions with thorough and accurate research, leading to future proof action plans and detailed reporting.

In 2020 Titta also founded Life After Yachting, a not-for-profit movement to support superyacht crew wanting to make the move from working onboard to onshore. Supported by numerous key industry figures as a way of giving back, the online portal connects crew with support, advice and job opportunities.

We  Our Clients

  • Titta and her firm, TUVYC were hired to research and present ideas. Her reports were truly exciting, creating a totally new concept which could potentially revolutionise yacht personnel management and recruitment. Her research and presentation materials were excellent, highly professional and appropriate; her personal presentation to management and executive teams equally so.

    Norma Trease
    Owner/Consultant, Yacht Knowledge
  • I have worked with Titta Uoti-Vaisanen and her team during the last few years on multiple projects. The way they work is innovative and punctual. Their ideas are fresh and forward thinking. I think the best compliment for TUVYC is that I have referred their services to many clients and colleagues and always had fantastic feedback.

    Brieuc Audebert
    Business Development Director, Port Vauban21
  • I have worked with Mrs. Titta Vaisanen for a project and she is very capable, professional, prompt, credible and innovative. I would suggest her services to any company in the industry, I believe her knowledge base and skills have been proven to be an asset to any company she cooperates with.

    CFO and Executive vice President, BWA