As promised, I can now reveal some of our business angels for the Life After Yachting Kraken’s Den.

We are delighted to have John Courtney, Managing Director of FunAir and Will Faimatea, founder and director of Bond TM joining myself, AnnaMari Lammassaari from SourceRiviera and Sarrah Macey from Global Superyacht Marketing in the Den.

John and Will are a big reason why our start-up incubator has been very busy of late. They bring years of valuable experience operating successful global yachting businesses and are incredibly excited to support our entrepreneurs. During the virtual Krakens Den event they will review and feedback on the hugely diverse ideas and business plans our start-ups are working on, and help them to refine a realistic business plan and or investment pitch.

The team at LAY have been working alongside our exciting leadership line up to support our entrepreneurs and yacht crew looking for onshore employment. Our team of career advisors, financial advisors and educational institutes, some of whom are also ex-yachties, are helping crew develop their dream careers and sharing valuable experiences and advice. It's such a fulfilling program to be involved with.

I am also excited to announce that SuperYacht Radio are supporting us and are broadcasting a regular program over the next few weeks that will be turned into a podcast you can listen to at any time. The first two in the series are live and can be found on www.yachtcast.net and are based around highlighting the difficulties faced by yacht crew wanting to move ashore and how the LAY team and all our partners are supporting that move. 

Being an ex yachtie myself and listening to many stories on how challenging the onboard to onshore transition can be, my aim is that this start-up incubator will support, assist and offer new opportunities for as many crew as possible.

Now, talking of partners, lets meet our leadership Kraken’s and find out more about the people you will need to impress with your pitch…

John Courtney - Managing Director of FunAir

John Courtney MD at FunAir

John has been with FunAir since 2014, following a long career in technology. Responsible for the sales, marketing and design teams, John finds it exciting to be part of an industry where there is so much innovation and loves the fact that fun is now such a significant part of the superyacht experience.

His leadership role within the global yachting sector has allowed John to observe a change in lifestyle and how our industry is continuously evolving to become more experimental and active.

As a keen lover of design and innovation, process and new technology he is delighted to be part of the investor community and thrilled to have the opportunity to help develop new ventures and support yacht crew from around the world.

Will Faimatea – Founder and director of Bond TM.

Will Faimetea founder of Bond TM

Will Faimatea started his marine experience working for Honeywell as a systems engineer and teaching GMDSS to mariners. This presented him with the opportunity to become an ETO on MY Coral Island. After several new builds and being at sea for close to 7 years (without rotation) he was asked to lead the technology management of a fleet of yachts which included Ecstasea, Pelorus, Sussurro, Luna and Eclipse.

It was after years of this exposure that he saw a niche market for consultancy in audio visual, IT, communications and security for the superyacht industry. Bond Technology Management has now successfully operated for over 14 years, and many other companies have since spawned from this initial concept.

Will explains, “I still love working in the yacht industry and being innovative with groups of talented people."

Titta Uoti-Väisänen - Founder of TUVYC and Life After Yachting
Titta TUVYC Founder

I have worked on board some of the world’s largest yachts, for some of the most powerful and well known owners. A lifelong sailor, I am well versed in the nuances that come with the luxury yacht market. I also have an MBA in business management.

I believe I am an instrument of positive change for the companies I work with, supporting top-level business decisions by showing the importance of thorough and accurate research, and sharing how to obtain this. This then leads to future proof action plans and detailed, robust reporting that helps guide owners on a path of continuous development.

AnnaMari Lammassaari – Founder of SourceRiviera

AnnaMari from SourceRiviera

Anna Mari has a background in journalism, international branding, strategic positioning and communications. She brings over 35 years of consultation and leadership roles in multinationals as well as over 10 years’ experience as a China business advisor.

She currently lives on the French Riviera and runs SourceRiviera, a boutique consultancy and writers’ studio. Annamari helps her clients to energise their brands by creating relevant and meaningful communications strategies for winning concepts at an international level. Facilitating access to Chinese markets and building awareness among affluent Chinese customers is her unique expertise.


Sarrah Macey
– Founder and CEO of Global Superyacht Marketing
Sarrah Macey CEO of Global Superyacht Marketing

Sarrah founded Global Superyacht Marketing in 2015 when she realised businesses were crying out for independent and flexible marketing support from someone who understood the superyacht community. 

Since then she has worked on a range of projects from being the community manager for Monaco Yacht Show and developing their social strategy, to managing the full marketing mix (with her team) for numerous large and small yachting companies worldwide.

Sarrah brings knowledge and experience on the best way to present your company, where and how to market it to a very unique audience, and how to generate solid, convertible leads.

 

I am so pleased to have such a diverse and talented team behind Life After Yachting from our Krakens to our partners and advisors, and of course the LAY team behind the scenes.

More news is on its way so stay tuned and please do get in touch if you would like to be involved.